Fasprint - In The News
Over the years, Fasprint has been recognized for innovation, marketing excellence, and industry-leading direct mail strategies. Browse some of our featured news stories and accomplishments below.
Local Fasprint Co. Honored
Plattsburgh - Fasprint of Malone was recently honored at a reception dinner at the Holiday Inn at Plattsburgh by The American Marketing Association with its 1,400+ members nationwide.
Fasprint was recognized with an Excellence in Creation of Direct Mail Award.
Guest speaker at the award banquet was Robert Diehl, Vice President of Sales and Marketing for Saranac Federal Savings and Loan, who spoke on the trends of advertising.
Curtis Winters, Customer Service Manager for Fasprint, and Tammy Forgues, Proprietor of Fasprint, were present to accept the award.
Forgues Knows Value of Maple Leaves & Palm Trees
Forgues, a prominent marketing professional, sees maple leaves and palm trees when thinking about new markets.
“When I think of untapped potential for U.S.-based companies, the very first place I think about is Canada,” comments Forgues. “And when I think about Canada as a market, palm trees come to mind.”
To illustrate the point, Forgues draws comparisons between Canada and California, highlighting similar population sizes, homeownership rates, disposable income, and internet adoption.
She argues that Canada represents a large, lucrative market right next door that many companies overlook despite being America’s largest trading partner.
Grif's Picks of the Month
This hand-addressed envelope caught Grif's eye and of course the item was immediately opened.
Inside was a small but effective black-and-white insert headlined:
The mailing effectively demonstrated the value of Fasprint’s unique hand-addressed direct mail service.
Local Business to Speak at Conference with Tom Brokaw
Fasprint, which developed a unique marketing tool based on the philosophy that “the pen is mightier than the barcode,” was invited to present its concept at the MAILCOM '98 Global Conference and Exhibition in Atlantic City, New Jersey.
Fasprint President and CEO Forgues shared the stage with NBC Nightly News Anchor and Managing Editor Tom Brokaw at the Atlantic Convention Center during the 20th annual conference attended by over 9,000 direct mail marketing professionals.
Fasprint’s research compared 1,000 handwritten mailers versus 1,000 computer-labeled mailers over three years.
The results were dramatic:
Follow-up analysis revealed that 100% of recipients opened the handwritten envelopes, while the majority of printed-label mailers were discarded as junk mail.
What began as a concept using local home workers in Malone eventually expanded to a production capacity exceeding 200,000 units per day.